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Clever Marketing Voice AI Basics

Types of Calls

  1. Inbound Calls: Calls received by the system
  2. Outbound Calls: Calls initiated by the system

Campaigns

Campaigns are organized sets of calls with specific goals and target audiences.

Leads

Leads are potential customers or contacts that are targeted in a campaign.

Assistant Configuration

  • Engine: AI model powering the conversation
  • Prompt: Initial instructions for the AI assistant
  • Initial Message: First message spoken by the assistant
  • Language: Language used for the conversation
  • Voice: Selected voice for the assistant
  • Tools: Additional functionalities available to the assistant
  • Post-call Extractions: Data extracted after the call for analysis

Automate Platform

A no-code platform for setting up and managing automatic calls.

Phone Numbers Provision

Process of acquiring and setting up phone numbers for use in campaigns.

Costs

  • Cost per minute: Charge for using the autocall service
  • Twilio cost: Additional charges for using Twilio’s communication services

Tools

  • Transfer Call: Ability to transfer the call to a human agent
  • End Call: Option to terminate the call
  • Cal.com Calendar Integration: Scheduling functionality integrated with Cal.com